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Guideline From Semalt: How To Build Online Forms To Increase Your Marketing Performance

Marketers are often bogged down by too many projects which might be the reason why they rely on productivity tools to survive. However, more often than not, they resort to outdated methods to collect information notwithstanding the cost they incur in time and resources. Smart marketers have realized the need to have drag-and-drop form building software, either for their own business or their clients, for different purposes.

It is possible to manage data collection by using custom online forms as it helps to save time. The drag-and-drop technique requires little effort and technical expertise.

Julia Vashneva, the Senior Customer Success Manager of Semalt Digital Services, has tailored three ways through which businesses can boost productivity using online forms.

1. Contact, Inquiry, and Lead Generation Forms

To qualify an interested prospect, it does not have to be difficult as marketers can now embed their forms directly into the website. Having the forms integrated as part of the site structure makes it easier to collect information. Through this way, it becomes possible to ask the specific questions the business wishes to ask. Marketers also have the option of leaving an autoresponder email that includes any follow-up information for the potential lead.

If one owns an agency that helps create websites for clients, they need to form a system that is compatible with all website builder platforms. Companies like JotForm allows its customers to add custom fields which users need to answer where the business requires additional information. Marketers accomplish all the said above, while still seamlessly embedded directly on the site.

2. Event Registration Forms

Events require extra effort, but building an event registration form should not be as difficult or time-consuming. A professional registration form makes it easy for visitors to find all the information they need while at the same times, making it possible for the business to organize all events in one place.

There is more to do with the event forms. For example, when an individual submits their information, the business can customize other information like a “thank you” page with calendar links and other useful information. The autoresponder can then send a thankful message to the user for registering. Based on the wish of the marketers, revenue from these forms can be in the form of a ticket fee or a suggested donation straight from the form.

3. Feedback Forms

It is hard to comprehend the importance of customer feedback until they provide it. The marketing team is responsible for driving new features, integrations, pricing, product development and improvement, and much more. The feedback gotten from the forms is what provides insights into the accomplishment of these objectives. When using forms, categorizing feedback becomes possible thus reducing the stress of organization. Feedback automatically shows up on an integrated sheet. Marketers have the option of sharing the information with the entire organization.

Overhauling the information collected by the marketing team into a clean and customized online form helps save time and reduces the stress teams have to deal. At the same time, it gives the company a boost in productivity. The best part about this is that it is all done inexpensively. The only requirement is the willingness to update the methods used by the marketing team to collect data.