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Category Archives: Internet

The Worst SEO Mistakes

Here are some issues where everyone agrees. Among these, the most prominent are:

– Not having a web page title
– Using too many graphics, images, or flash animation on a given web page
– Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimized with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows. To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of purpose. They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitors, by adding too much to any given web page, you’re decreasing the value of your search engine optimization. To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems. For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do. For proper search engine optimization, a simple textual link is your best option as it is the easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results. Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least provide a site map that is readily available via a text link from the home page. This site map should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

By carefully watching to make sure that you’ve avoided these mistakes, you’ll be making a big difference in your odds of achieving high ranking due to your search engine optimization efforts. You’ll refrain from working against your own SEO efforts due to simple errors, and will enjoy much larger amounts of traffic to your website.

 

Common Mistakes that Could Affect your Ranking on SE

Optimizing for the correct keywords – Basically ‘Get real’ about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimized for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.

Code validation – If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.

Frames – Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.

If you must use frames then create a ‘Home’ link on each of your individual content pages and point the link at your frameset index page.

JavaScript navigation – If you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:

Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.

Flash content – Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.

Dynamic URLs – Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a ‘spider trap’ where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.

The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.

No sitemap – A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.

Excessive links – Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.

Be careful who you link to – As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to ‘bad neighbourhoods’ like link farms will harm your ranking.

As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.

 

White Hat SEO vs Black Hat SEO

White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. With this type of SEO, there is no fear of your site being banned by search engines.

Black hat SEO, on the other hand, is the impatient fraternal twin of white hat SEO. It utilizes techniques specifically banned by search engines like hidden text and hidden links. Some call this spam. Others call it business savvy. Whatever you call it, if the search engine gurus figure out your game then the gig is up and you’re blackballed. That means that you could type the name of your company and your name and business address into the search box and your site still won’t come up.

It basically breaks down like this: White hat SEO focuses on marketing and the text on a site, updating with keyword rich, informative articles that benefit their clients and build a solid following over time. Black hat SEO focuses on technology and IT tricks to get a ton of traffic right away.

The important thing to consider is what your goal is. Do you want high traffic or do you want high sales? With black hat SEO, you may get immediate results as far as visitors to your site but do these visitors want to buy what you have to offer? If not, who cares if they end up on your site? White hat SEO is more interested in targeted traffic, attracting the kind of visitors to your site who are actually looking for you and are ready to buy your products or services. Over time, your traffic and sales rise together as you build up a following through word of mouth and repeat customers.

So what’s all the fuss about? Mostly, the rules. White hat SEO follows them meticulously. Black hat SEO follows the numbers instead. Those who take the time to research and follow the rules are irritated by those who achieve high search engine rankings without taking the same pains. However, black hat SEO proponents point out that search engine requests are hardly laws and therefore doing what they like is far from illegal. It’s in this discussion that the white hat and black hat merge to become a grey hat.

In fact, white hat fanatics might charge that those who write articles specifically to utilize keyword repetition are manipulating the system and are dabbling in black hat SEO. The less fanatical may point to links as a grey area. Search engines don’t want links on a site purely to drive traffic. However, if links are related to the content on the site, then that’s okay. But what about those sites where there are paid links that have nothing whatsoever to do with the content of the site they grace? Paid links as advertisements are white hat. Paid links purely for driving traffic, black hat. True motivation of the webmaster? Grey hat.

When it comes down to it, everyone who utilizes search engines in hopes of gaining top rankings are going to use optimization in order to climb to the top of those rankings. If motivation is the only concern, then it is an issue of politics that need not take up your time. Just know that if you use technology, link farms, and other banned resources that are designed purely to drive traffic and you get caught, you will be blacklisted from the search engine. If it’s worth the risk to you, then do what you have to do. The choice is yours.

 

Top Search Engine that SEO Techniques Matter

Google

– Whenever you launch a website, submit it to a search engine, or update a site, a spider from one or all three of the big search engines may crawl your site. However, unless you provide that spider with significant keywords for ranking your site, you’ll never actually achieve rankings that are anywhere near where you want them to be, other than your business name itself. Therefore, make sure that when you are building or adding to your website, it has keywords within its text and in its coding to allow the spiders to index and rank in a way that is favorable to you.

– Use keywords that will ensure better rankings. To best complete your SEO, you need to understand that some keywords will provide you with better results than others. However, if these “best” keywords are already being used by quite a high number of other sites, since the market in your industry is competitive, then it is unlikely that the best keywords will ensure the best ranking. The only time that the ideal keywords will ensure the best results for you is if your service or product is extremely unique or new so that the keyword has not already been used extensively throughout the world wide web. In fact, if you are supplying a new product or service, then you will almost certainly receive great search engine ranking, since the Top Three adore fresh new content. In extremely competitive markets, it may take up to six months for you to see the results you want from your desired keywords. In such cases, a pay-per-click campaign may be required.

The reason that the search engines give such preference to websites offering things that are new and unique are as follows:

– It gives them the opportunity to provide something new

– There is less competition against something new or unique, so as long as the website has proper SEO, then great rankings are almost automatic.

MSN

– MSN is typically much faster for crawling, indexing, and listing sites. In fact, if you have done your SEO properly, you can achieve a high MSN ranking within a month, even within the most competitive markets. Therefore, while Google may be your long term SEO goal, MSN can provide for you on the short term.

Yahoo!

– Though Yahoo! can provide you with a steady traffic flow, actually getting listed can present quite a challenge. While some websites will be crawled as early as a month from their submission, this is a rare occasion, with the standard being closer to three or four months. Once the site is crawled, however, it doesn’t take long for it to be indexed and ranked. As long as your SEO is good, then you may achieve a good rank and see results before Google has even thought about sending a spider your way.

Though there are practically countless search engines out there, it is the Big Three that have you covered for both the short term and the long term for your SEO.

 

Tips to Create Useful SEO Content

First of all, you need to understand and fully appreciate which set of keywords or keyword phrases are most applicable to your particular business enterprise. A great deal of traffic ends up at a particular business enterprise as a result of people clicking on a link to that website after undertaking a search through a search engine. As a result, understanding which keywords will be utilized as part of a particular search engine search will be imperative to accelerating the volume of traffic to your Internet website in the long run.

Second, you need to understand how search engines work. In this regard, you might want to draw on the experience and assistance of a SEO professional. These people — if they are well trained an reputable — understand the proverbial tricks of the trade when it comes to keywords, SEO and how search engines work and operate.

By appreciating the value of certain keywords and keyword phrases, together with a basic understanding of the operation of a search engine (or through retaining a professional that can assist you in this regard) you can develop content for your website that will capitalize on important keywords and keyword phrases as well as take advantage of the manner in which search engines operate. In the end, by bringing these concepts together, you will be able to increase your search results rankings at various search engines operating on the Net. By increasing your ranking in search engine search results, you will increase the number of people who visit your website as a result of running an Internet search. In the end, your customer base and profits associated with your business enterprise on the Net will be increased significantly. You will enjoy greater profits in both the near and long term future through your viable business enterprise.

Tips to Pick SEO Consultant

The area of SEO is very complex and it’s permanently extending. New companies and consultants seem to appear out of the blue. SEOs use a wide variety of search engine optimizing tactics, with different efficiency levels. Consequently, before hiring an SEO consultant, it is very important to make sure you’ll be getting what you need. Apart from what you’ll be able to find out from the SEO itself, you can also perform a previous research on your own.

Things to find out on your own

– Find out for how long has the company been in business. This should be listed on their website.

– Search their website for previous projects to find out whether they have a marketing related experience.

– A reliable company also has client testimonials and case studies to prove they are able to keep their customers satisfied.

– Be skeptical with companies that email you out of the blue to advertise their SEO services.

– Beware of SEO companies that claim they can provide a #1 ranking guarantee. Ranking is determined by many factors that are beyond the SEO’s control.

– Beware of SEOs that claim they have a priority submit or special relationships with Google or other search engines. There’s no such thing.

Things to ask the SEO consultant

Do they include link building in their SEO services?

A professional SEO consultant doesn’t limit to building keyword rich content, but also incoming links from relevant website to increase your PageRank.

What are they doing for website conversion enhancement?

A high traffic is meaningless unless your website provides what the users are looking for. A good SEO consultant uses several conversion enhancement techniques, such as copywriting strategies, site usability, call to action tactics and advanced conversion reporting.

Do they help you with calculating your ROI (Return of Investment)?

SEO services can be quite expensive and you need to calculate your potential returns. ROI depends on various factors, such as target population, size of your market place, the sales value of your services and the number of people searching for them on the Internet etc. An experienced SEO should be able to help you predict your ROI.

Do they use SEO best practice and anti-spam methods?

There are many SEOs that use various strategies to trick search engines in thinking your page is more relevant than it actually is. No SEO consultant will admit to using spamming and other unethical strategies, so you can’t ask him the question directly. However, ask as many questions as possible about the methods they will be using and make sure you receive straight answers.

Do they put a limit on the number of search phrases?

Many SEOs have a limited number of phrases they will optimize for. However, if you’re paying a monthly retainer to the SEO Company, they shouldn’t do this. Even though there are a few phrases more important than others, the rest shouldn’t be neglected either.

The first thing a good SEO consultant will do is perform an analysis on the current state of your website and provide a Website Analyzing report. Further analysis should be performed on a regular basis and your website traffic should be permanently monitored. A professional consultant understands the difference between bulk traffic, getting to your website for irrelevant keywords, and qualified traffic. Making the right choice will provide you with qualified traffic, as well as well-structured pages and a high usability level.

SEO Basic Keys

1. Keyword Selection

The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Wordtracker”, “Overture Keyword Assistant” and “Keyword Discovery”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“Marketleap link popularity checker” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.

2. Good On-the-Page and Off-the-Page Structure

For on-the-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. For example, if your keyword is “dog supplies”, this sort of writing should be avoided:

“We base our business on dog supplies and have a great range of dog supplies. Check out our latest dog supplies today!”

A visitor will be immediately turned off from this sort of writing and will question the credibility of your site. Keywords should be written around the content, not the other way around.

Off-the-page factors relates to reducing code within your web pages (placing code into external files, such as JavaScript and Style Sheets) and having a website design where search engines can index all your content.

3. Incoming Links

Attaining incoming links to your website has become a more heavily relied upon factor in last couple of years. Each incoming link is seen by search engines as a vouch from another site. The more incoming relevant links you have, the more trusted your website becomes by search engines. This does not mean you can simply acquire a bunch of links from any site. Links need to relevant in the sense that the website linking to you has some sort of affiliation with your theme otherwise the links will not benefit you.

Provided you stick to the three basic key points of search engine optimization, in time you will notice a stronger website presence in the search engines. Whist it can be done on your own if you have the knowledge and time, hiring an SEO agency is one avenue to success if you have the budget. Having said that, time should not be spared in taking advantage of the vast opportunities the internet can bring you and your business.

Easy Tips to Optimize Your Site for SE

1. Name your site appropriately – if your site is about cat food, then include the keywords “cat food” in the title of your site

2. Ensure that your keywords are included in the page title

3. Add a Header tag using H1 tags

4. Use your keyword in the first line and last line of your content

5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keywords

6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.

7. Sprinkle your keyword a couple more times throughout your text and ensure that you have at least 250 words on the page. If you can’t write this much, then write an introduction and then add a free article from one of the Article Directories, such as Ezine Articles.

If you include most of these on each of your pages, you’ll find that you should move up in the search engine rankings over time.

All of these methods are what is called “on page” optimisation.

You can also optimise “off page” by building links to your website, using one of the many link swapping sites available.

You can also create quality links to your site is by leaving comments when you visit other people’s blogs. When leaving a comment, ensure that the “name” you leave includes your keyword, where possible, and a link back to your site. For example, you could leave a comment from “Jo @ Cat foods”, linking back to your website address. If you’re not sure where to find relevant blogs, either type in your keyword and the word “blog” into any of the search engines, or visit Blogger . com and run a search for your keywords.

Another great way of creating links to your site, is by writing and submitting articles to sites such as Ezine Articles.com ensuring that a link to your own site is entered in the Resource Box.

You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.

 

Why Search Engine Optimization is Important?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it?. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.
The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Making Your SEO Work for You

Be Realistic don’t waste your efforts or time on keywords that aren’t specific. Something like Internet Success may sound very flashy, but who will use those words to search for your company. Instead, be precise about the keywords you use to optimize your site. Internet Success SEO Strategy, Internet Success Consultant, are all ways to make that term much more specific to your company.

Think Beyond Today remember that today’s search engines don’t consider a site optimized just because it has keywords in it. It takes a number of different elements, including regularly fresh content and lots of visitors. You will also need to think ahead about your business when you choose your keywords. Sure, Pink Widgets Online may seem like a great keyword today, but will it matter a year down the road? Even if you change your site’s content today, it won’t be indexed for another month or two minimum so you need to think long term when you search engine optimize.

Change Your Text this is important both for optimizing your current content and for creating additional content over time. Every page on your website should be search engine optimized with links and keywords. Sure, you may be very attached to your current content, but if it’s only working for the customers who actually land at your site, and doesn’t work for you to draw new customers through high search engine ranking, it’s not worth the time it took to type it. Instead, if you truly enjoy your current content, use that as the foundation, and build a search engine optimized copy based on what you have. Furthermore, you need to consistently update and add to your site, encouraging search engine spiders to crawl your site frequently so that it achieves the high rankings it deserves.

Refresh Your Strategy as Google finds new ways that webmasters are using to manipulate the search engine ranking process, they continually upgrade the elements measured for ranking, as well as the weight those elements have in determining the actual rank of a site for a given search word. Therefore, it is important that you keep on top of this information instead of sticking to a single strategy that may rapidly be going out of date. This includes any SEO experts you may be hiring. Make sure that they are keeping up with the latest in SEO strategies, and not sticking to the one they like the best even if it is no longer current.

SEO is something that you have to keep up as long as you have your website. This doesn’t mean that you need to spend every waking minute updating your site, but it does mean that you will need to keep up with maintaining the search engine optimization of your website for a few moments every so often. If you cannot do this yourself, then it is worth it to pay a good quality expert to do it for you.

Measure Your Success When you start really applying your different SEO strategies to your website, then you will need some way of measuring your successes and lack thereof. Don’t obsess over the search terms that did or did not land in the top 10. Instead, look at your traffic growth and your conversions over time. This is the true indicator of your efforts.

There is a limit to what is effective, and what is just overdoing it. Inform yourself about how much you should be applying to your own website, and stick to that. Instead of doing large blocks of effort, work a little bit at a time, gradually applying your upgrades, updates, and keywords.