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Category Archives: Internet

SEO Plan For Small Businesses

Choose your keywords

You first need to choose the keywords that you want to rank well for. I’d suggest that you start with 3-5 main keywords.

Keep in mind that bigger, more completive keywords are much harder to rank well on. You want to choose keywords that quite a few people search for, but that the competition is low to moderate on. You can check the search volume and competition for a keyword with overture. Use Overture’s keyword suggestion tool to check the monthly search volume, and the bid prices tool to check on the competition. (Generally, the higher the top bids for a keyword are, the more competitive the keyword is.)

Optimize your site

The easiest way to optimize the pages on your site is to use a free tool like WebCEO. This tool will check and analyze your pages according to the search engine algorithms, to ensure that you have the correct keyword density, etc, for your selected keywords. WebCEO comes with plenty of documentation, so I won’t include instructions in this article.

Build links to your site

Building inbound links to your site is actually the most important part of SEO. There are many ways to build links to your site. A few of the best methods are link exchanges, directory submissions, and article submissions. One could write an entire book (in fact, many have been written), on building links, so I won’t go further into the details in this article.

If you are SEOing for a particular country, like the UK, be sure that you either have your site hosted in that country and / or your domain uses that country’s extension.

The principles in this article should give you a good start in getting the knowledge you need to SEO your site for top search engine rankings. Have fun!

Simple Tasks that You Need to Do Daily to Keep Your Site on Top

# You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to.

# Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).

# Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future. It is common curtesy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.

# Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.

# Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at misopportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.

Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors satisfaction and your increased traffic, link count, and search engine listings.

Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.

Basic Link Checks

Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.

You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.

Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any PageRank.

Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.

Attracting Visitors to Your Site with These Tips

HomePage

1. Do not put all the information on the home page of your site. It causes confusion in visitor’s mind. Have tips and roots with just enough descriptions, so that visitor finds root of everything they demand.
2. Home page should be looking like the center of the site from where, a visitor can go anywhere in easy steps of clicks.
3. Home page can contain some of the most important products of your business, which are the centralized attraction of you firm or website.
4. Do not overcrowd your homepage with the words; there must be brief content, which is navigating, informative and not too much to read.
5. Few striking lines like- ” most comfortable for beginners” or “Step by step learning guide for novice” are good to put with you products.

Links

1. There should be links on your home page so that every visitor finds it very easy to reach directly any section he wants. Never put other sites link with those otherwise your visitor can be diverted from you site.
2. A proper made and attractive sitemap is very necessary for the website; it gives the facility to novice as well as expert users to watch whole details of your site at once. In addition, the site maps are very necessary to be submitted to all main search engines so you get traffic from the search engines as well.
3. Links of other sites are very necessary because those links increases your ranking in search engines. Those links should be put in the lower parts of you pages or with the product details, where the link provides the relevant site.

Content

Web Content is the life of Website. Web Content is the most important factor in attracting more visitors to your site. Here are things to look in it :

1. The competition between the same product websites is chiefly won by the best quality web content. Visitors find it easy to understand and like to use the same site repeatedly. Even such visitors like to tell the site address to their friends and family, so that others also use the facility and it results into permanent visitors of you site.
2. Keywords and links are necessary to increase you ranking,, but it must be looked that your content is not compromising with the quality for other reasons.
3. Content should be brief and effective, it should offer all information in less words. It should not be so brief that it results in a tough to understand content and visitors deflect.
4. It should always be relevant to your website and products.
5. Content should not be describing history, technical details, and greatness of inventors or irrelevant absurd. Visitors come to use the site as shop. They do not like education until the site is a guiding one, E-book site or explanation website.

Search Engine Optimization

Even A perfect Website cannot get enough visitors, until it is not related to the big Internet linkage system.

1. Most of the visitors come to your site by the search engines or the ads you provide on others sites.
The biggest number of you visitors is from the search engines.

2. The website should be submitted to all big search engines.

3. The website should contain keyword rich and links rich contain so that it results in higher search engine ranking and attract more visitors.

4. You should decide the keywords by assuming, what your visitors will type, when they will need to find a site like yours one.

5. Links also higher the ranking of your website, so put the relevant links on your pages, which adds more arms in the octopus of your site’s connections. The bigger the octopus, easier it is to reach for the spiders and robots of search engines.

Ads

1. Ads are always very important in marketing. Your ads should be appearing on all the relevant main websites, where your visitors have a large probability to go.
2. Ad should have a strong punch line, which appeals the visitor. It should not have wordy outline, but just some lines should be creating fascination and suspense as if you provide some thing very important.

Other tips

There are some more things which are important in getting visitors to your website.

1. The URL of the website should be easy to remember and better if it is attractive, so visitors put it on their tong easily.
2. There should be availability to bookmark your website. Once a visitor bookmarks you, you get a permanent customer.
3. Website should be regularly updating, people like to see new things whenever they enters the site again.
4. You should learn and understand the traffic increasing tips and procedures also, and should go to increase traffic.

Article Submissions Benefits

Give A Little, Get A Lot

Most people who hear about this for the first time are appalled. Give away articles? They’re hard to write, time-consuming, and besides, you want them for yourself so you can have fresh content on your own site.

But that’s not the point. Fresh content and search-engine-optimized articles are helpful to a degree to be listed well on the search engines, but links back to your site and the amount of traffic you get are becoming increasingly important. Content today is much more important for keeping the customers that the search engines first send to your site.

If you have good content already, you can gain the audience to enjoy it by donating articles. When you’re listed in an article directory, three things happen:

– The search engines pick it up as a quality inbound link; many directories are top-ranked on Google and other search engine sites.

– Your website will be naturally indexed, which is a much better way of getting it into search engines than waiting for them to pick it up.

– You’ll gain traffic from the directory itself.

All that from a single article submitted to one directory.

Give A Lot, Get Even More

If you want to rise in search engine rank more quickly, you can submit the same article to hundreds of article directories. Each directory, though, is time-consuming. It can take up to a half-hour with some systems to submit your article, and that’s after you locate the directory and assess its quality.

Many webmasters go to specialists instead of performing this task themselves. Article Submission companies and contractors will take your single article and submit it to dozens of websites by hand, resulting in hundreds of inbound links to your website that will be tracked by the search engines. The best news: these companies can submit your information faster and cheaper than you could imagine, freeing you to developing your website, serving your customers, and filling orders.

Be careful who you choose, though. Many directory submissions services submit low-quality packages that article directories will reject, providing you with little or nothing for your money. Look for directory submissions companies that guarantee their work and who operate quickly. Then watch your rankings in Google and other vital search engines rise!

Avoid These SEO Practice

Using your keywords improperly

Search engines are very clever, but they aren’t so smart that they can’t be tricked. Search engines do search sites for content, but they can’t exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like “boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska” come up all the time. Search engines may only be looking for the words “fish” and “fishing” and since those keywords appear within what seems to be content, a false ranking is given. But don’t do this! Customers don’t like this, and in the end “tricking” a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.

Improper use of META tags

META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and “trick” search engines in a similar way as described above. This won’t work long, however, and search engines do not look by META tags alone. Search engines always search content.

Having false content

“False” content are long strings of text that make no sense, that are only on the site to make use of keywords for search engines. While it’s important to impress the search engines and get that high ranking that’s so valuable, it’s more important to impress your visitors. Visitors like great content, too, and they’re going to be put off by a bunch of text that doesn’t make sense and isn’t a good read. While it’s true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at least real content, and make the most out of your keywords using that content. That’s how to get a truly high ranking with a search engine, ethically.

Tips to Pick the Right SEO Content Writer

There are almost as many SEO writing techniques out there as there are SEO writers, so it is important that you look into the exact style that will be used. While some writers have a specific keyword pattern that they use, others simply make certain that they sprinkle the keyword throughout the webpage, and yet others include sub-keywords as well.

Everybody has his or her own idea of what works best with the different search engines, and while none of these have necessarily been proven to be the best, you may wish to find out about the results that the SEO writer may have achieved in past projects. Some of the questions that you may wish to ask along those lines are as follows:

– How long has the writer been writing SEO?
– How long has the writer been using the specific SEO style that s/he feels works best?
– Has s/he ever received the highest ranking for a keyword article written?
– Has s/he ever received second to fourth place with keyword articles written?
– Will the writer provide samples of keyword articles written in the past?
– Is the writer able to work with strange sounding keywords that aren’t necessarily grammatically correct or spelled properly?

Many web designers believe that for good SEO, the writer must have a background or experience in the precise field about which he or she will be writing. Surprisingly enough, in the majority of cases, this is not true. The reason for this is that keyword articles are generally not written for informational purposes as much as they are simply there for their keyword placement. Though SEO content may contain accurate and useful information, it is usually more general in its topics, allowing a non-expert to write about it. The focus of these articles is writing a general, accurate piece that uses the keyword properly. Anything too in depth will not allow an SEO writer to properly utilize the keyword in the correct pattern and the right number of times.

Therefore, it is important that when you are hiring an SEO writer, you need to understand that any information included in the articles you’ll receive will not likely be anything too innovative, but will rather be information that can be easily gathered using a search engine, or information that you have provided the writer. Keyword article writing and standard article writing are two different art forms.

The final factor that you should consider among SEO writers is price. When looking at the prices offered, make sure that you believe that the price you’re paying is fair, but don’t undervalue the product that you’ll be receiving. If you are expecting a superior product that will achieve the best results in search engines and web directories, then you will likely be paying a little bit more due to the experience and skills that are necessary to provide such results. Consider your SEO content an investment that will serve your website and your business well. It will give your site a good start at achieving high ranking on search engines, and will continue to provide traffic for your site into the future. Furthermore, if you find a good quality, dependable writer, then you’ll always have someone to use when more SEO content is needed. Considering how much it takes to find such a quality writer, that alone is well worth a few extra dollars.

 

The Worst SEO Mistakes

Here are some issues where everyone agrees. Among these, the most prominent are:

– Not having a web page title
– Using too many graphics, images, or flash animation on a given web page
– Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimized with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows. To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of purpose. They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitors, by adding too much to any given web page, you’re decreasing the value of your search engine optimization. To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems. For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do. For proper search engine optimization, a simple textual link is your best option as it is the easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results. Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least provide a site map that is readily available via a text link from the home page. This site map should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

By carefully watching to make sure that you’ve avoided these mistakes, you’ll be making a big difference in your odds of achieving high ranking due to your search engine optimization efforts. You’ll refrain from working against your own SEO efforts due to simple errors, and will enjoy much larger amounts of traffic to your website.

 

Common Mistakes that Could Affect your Ranking on SE

Optimizing for the correct keywords – Basically ‘Get real’ about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimized for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.

Code validation – If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.

Frames – Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.

If you must use frames then create a ‘Home’ link on each of your individual content pages and point the link at your frameset index page.

JavaScript navigation – If you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:

Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.

Flash content – Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.

Dynamic URLs – Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a ‘spider trap’ where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.

The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.

No sitemap – A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.

Excessive links – Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.

Be careful who you link to – As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to ‘bad neighbourhoods’ like link farms will harm your ranking.

As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.

 

White Hat SEO vs Black Hat SEO

White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. With this type of SEO, there is no fear of your site being banned by search engines.

Black hat SEO, on the other hand, is the impatient fraternal twin of white hat SEO. It utilizes techniques specifically banned by search engines like hidden text and hidden links. Some call this spam. Others call it business savvy. Whatever you call it, if the search engine gurus figure out your game then the gig is up and you’re blackballed. That means that you could type the name of your company and your name and business address into the search box and your site still won’t come up.

It basically breaks down like this: White hat SEO focuses on marketing and the text on a site, updating with keyword rich, informative articles that benefit their clients and build a solid following over time. Black hat SEO focuses on technology and IT tricks to get a ton of traffic right away.

The important thing to consider is what your goal is. Do you want high traffic or do you want high sales? With black hat SEO, you may get immediate results as far as visitors to your site but do these visitors want to buy what you have to offer? If not, who cares if they end up on your site? White hat SEO is more interested in targeted traffic, attracting the kind of visitors to your site who are actually looking for you and are ready to buy your products or services. Over time, your traffic and sales rise together as you build up a following through word of mouth and repeat customers.

So what’s all the fuss about? Mostly, the rules. White hat SEO follows them meticulously. Black hat SEO follows the numbers instead. Those who take the time to research and follow the rules are irritated by those who achieve high search engine rankings without taking the same pains. However, black hat SEO proponents point out that search engine requests are hardly laws and therefore doing what they like is far from illegal. It’s in this discussion that the white hat and black hat merge to become a grey hat.

In fact, white hat fanatics might charge that those who write articles specifically to utilize keyword repetition are manipulating the system and are dabbling in black hat SEO. The less fanatical may point to links as a grey area. Search engines don’t want links on a site purely to drive traffic. However, if links are related to the content on the site, then that’s okay. But what about those sites where there are paid links that have nothing whatsoever to do with the content of the site they grace? Paid links as advertisements are white hat. Paid links purely for driving traffic, black hat. True motivation of the webmaster? Grey hat.

When it comes down to it, everyone who utilizes search engines in hopes of gaining top rankings are going to use optimization in order to climb to the top of those rankings. If motivation is the only concern, then it is an issue of politics that need not take up your time. Just know that if you use technology, link farms, and other banned resources that are designed purely to drive traffic and you get caught, you will be blacklisted from the search engine. If it’s worth the risk to you, then do what you have to do. The choice is yours.

 

Top Search Engine that SEO Techniques Matter

Google

– Whenever you launch a website, submit it to a search engine, or update a site, a spider from one or all three of the big search engines may crawl your site. However, unless you provide that spider with significant keywords for ranking your site, you’ll never actually achieve rankings that are anywhere near where you want them to be, other than your business name itself. Therefore, make sure that when you are building or adding to your website, it has keywords within its text and in its coding to allow the spiders to index and rank in a way that is favorable to you.

– Use keywords that will ensure better rankings. To best complete your SEO, you need to understand that some keywords will provide you with better results than others. However, if these “best” keywords are already being used by quite a high number of other sites, since the market in your industry is competitive, then it is unlikely that the best keywords will ensure the best ranking. The only time that the ideal keywords will ensure the best results for you is if your service or product is extremely unique or new so that the keyword has not already been used extensively throughout the world wide web. In fact, if you are supplying a new product or service, then you will almost certainly receive great search engine ranking, since the Top Three adore fresh new content. In extremely competitive markets, it may take up to six months for you to see the results you want from your desired keywords. In such cases, a pay-per-click campaign may be required.

The reason that the search engines give such preference to websites offering things that are new and unique are as follows:

– It gives them the opportunity to provide something new

– There is less competition against something new or unique, so as long as the website has proper SEO, then great rankings are almost automatic.

MSN

– MSN is typically much faster for crawling, indexing, and listing sites. In fact, if you have done your SEO properly, you can achieve a high MSN ranking within a month, even within the most competitive markets. Therefore, while Google may be your long term SEO goal, MSN can provide for you on the short term.

Yahoo!

– Though Yahoo! can provide you with a steady traffic flow, actually getting listed can present quite a challenge. While some websites will be crawled as early as a month from their submission, this is a rare occasion, with the standard being closer to three or four months. Once the site is crawled, however, it doesn’t take long for it to be indexed and ranked. As long as your SEO is good, then you may achieve a good rank and see results before Google has even thought about sending a spider your way.

Though there are practically countless search engines out there, it is the Big Three that have you covered for both the short term and the long term for your SEO.