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Avoid These SEO Practice

Using your keywords improperly

Search engines are very clever, but they aren’t so smart that they can’t be tricked. Search engines do search sites for content, but they can’t exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like “boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska” come up all the time. Search engines may only be looking for the words “fish” and “fishing” and since those keywords appear within what seems to be content, a false ranking is given. But don’t do this! Customers don’t like this, and in the end “tricking” a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.

Improper use of META tags

META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and “trick” search engines in a similar way as described above. This won’t work long, however, and search engines do not look by META tags alone. Search engines always search content.

Having false content

“False” content are long strings of text that make no sense, that are only on the site to make use of keywords for search engines. While it’s important to impress the search engines and get that high ranking that’s so valuable, it’s more important to impress your visitors. Visitors like great content, too, and they’re going to be put off by a bunch of text that doesn’t make sense and isn’t a good read. While it’s true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at least real content, and make the most out of your keywords using that content. That’s how to get a truly high ranking with a search engine, ethically.