This is default featured slide 1 title
This is default featured slide 2 title
This is default featured slide 3 title
 

Monthly Archives: March 2017

SEO Plan For Small Businesses

Choose your keywords

You first need to choose the keywords that you want to rank well for. I’d suggest that you start with 3-5 main keywords.

Keep in mind that bigger, more completive keywords are much harder to rank well on. You want to choose keywords that quite a few people search for, but that the competition is low to moderate on. You can check the search volume and competition for a keyword with overture. Use Overture’s keyword suggestion tool to check the monthly search volume, and the bid prices tool to check on the competition. (Generally, the higher the top bids for a keyword are, the more competitive the keyword is.)

Optimize your site

The easiest way to optimize the pages on your site is to use a free tool like WebCEO. This tool will check and analyze your pages according to the search engine algorithms, to ensure that you have the correct keyword density, etc, for your selected keywords. WebCEO comes with plenty of documentation, so I won’t include instructions in this article.

Build links to your site

Building inbound links to your site is actually the most important part of SEO. There are many ways to build links to your site. A few of the best methods are link exchanges, directory submissions, and article submissions. One could write an entire book (in fact, many have been written), on building links, so I won’t go further into the details in this article.

If you are SEOing for a particular country, like the UK, be sure that you either have your site hosted in that country and / or your domain uses that country’s extension.

The principles in this article should give you a good start in getting the knowledge you need to SEO your site for top search engine rankings. Have fun!

Simple Tasks that You Need to Do Daily to Keep Your Site on Top

# You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to.

# Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).

# Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future. It is common curtesy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.

# Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.

# Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at misopportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.

Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors satisfaction and your increased traffic, link count, and search engine listings.

Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.

Basic Link Checks

Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.

You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.

Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any PageRank.

Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.

Attracting Visitors to Your Site with These Tips

HomePage

1. Do not put all the information on the home page of your site. It causes confusion in visitor’s mind. Have tips and roots with just enough descriptions, so that visitor finds root of everything they demand.
2. Home page should be looking like the center of the site from where, a visitor can go anywhere in easy steps of clicks.
3. Home page can contain some of the most important products of your business, which are the centralized attraction of you firm or website.
4. Do not overcrowd your homepage with the words; there must be brief content, which is navigating, informative and not too much to read.
5. Few striking lines like- ” most comfortable for beginners” or “Step by step learning guide for novice” are good to put with you products.

Links

1. There should be links on your home page so that every visitor finds it very easy to reach directly any section he wants. Never put other sites link with those otherwise your visitor can be diverted from you site.
2. A proper made and attractive sitemap is very necessary for the website; it gives the facility to novice as well as expert users to watch whole details of your site at once. In addition, the site maps are very necessary to be submitted to all main search engines so you get traffic from the search engines as well.
3. Links of other sites are very necessary because those links increases your ranking in search engines. Those links should be put in the lower parts of you pages or with the product details, where the link provides the relevant site.

Content

Web Content is the life of Website. Web Content is the most important factor in attracting more visitors to your site. Here are things to look in it :

1. The competition between the same product websites is chiefly won by the best quality web content. Visitors find it easy to understand and like to use the same site repeatedly. Even such visitors like to tell the site address to their friends and family, so that others also use the facility and it results into permanent visitors of you site.
2. Keywords and links are necessary to increase you ranking,, but it must be looked that your content is not compromising with the quality for other reasons.
3. Content should be brief and effective, it should offer all information in less words. It should not be so brief that it results in a tough to understand content and visitors deflect.
4. It should always be relevant to your website and products.
5. Content should not be describing history, technical details, and greatness of inventors or irrelevant absurd. Visitors come to use the site as shop. They do not like education until the site is a guiding one, E-book site or explanation website.

Search Engine Optimization

Even A perfect Website cannot get enough visitors, until it is not related to the big Internet linkage system.

1. Most of the visitors come to your site by the search engines or the ads you provide on others sites.
The biggest number of you visitors is from the search engines.

2. The website should be submitted to all big search engines.

3. The website should contain keyword rich and links rich contain so that it results in higher search engine ranking and attract more visitors.

4. You should decide the keywords by assuming, what your visitors will type, when they will need to find a site like yours one.

5. Links also higher the ranking of your website, so put the relevant links on your pages, which adds more arms in the octopus of your site’s connections. The bigger the octopus, easier it is to reach for the spiders and robots of search engines.

Ads

1. Ads are always very important in marketing. Your ads should be appearing on all the relevant main websites, where your visitors have a large probability to go.
2. Ad should have a strong punch line, which appeals the visitor. It should not have wordy outline, but just some lines should be creating fascination and suspense as if you provide some thing very important.

Other tips

There are some more things which are important in getting visitors to your website.

1. The URL of the website should be easy to remember and better if it is attractive, so visitors put it on their tong easily.
2. There should be availability to bookmark your website. Once a visitor bookmarks you, you get a permanent customer.
3. Website should be regularly updating, people like to see new things whenever they enters the site again.
4. You should learn and understand the traffic increasing tips and procedures also, and should go to increase traffic.

Article Submissions Benefits

Give A Little, Get A Lot

Most people who hear about this for the first time are appalled. Give away articles? They’re hard to write, time-consuming, and besides, you want them for yourself so you can have fresh content on your own site.

But that’s not the point. Fresh content and search-engine-optimized articles are helpful to a degree to be listed well on the search engines, but links back to your site and the amount of traffic you get are becoming increasingly important. Content today is much more important for keeping the customers that the search engines first send to your site.

If you have good content already, you can gain the audience to enjoy it by donating articles. When you’re listed in an article directory, three things happen:

– The search engines pick it up as a quality inbound link; many directories are top-ranked on Google and other search engine sites.

– Your website will be naturally indexed, which is a much better way of getting it into search engines than waiting for them to pick it up.

– You’ll gain traffic from the directory itself.

All that from a single article submitted to one directory.

Give A Lot, Get Even More

If you want to rise in search engine rank more quickly, you can submit the same article to hundreds of article directories. Each directory, though, is time-consuming. It can take up to a half-hour with some systems to submit your article, and that’s after you locate the directory and assess its quality.

Many webmasters go to specialists instead of performing this task themselves. Article Submission companies and contractors will take your single article and submit it to dozens of websites by hand, resulting in hundreds of inbound links to your website that will be tracked by the search engines. The best news: these companies can submit your information faster and cheaper than you could imagine, freeing you to developing your website, serving your customers, and filling orders.

Be careful who you choose, though. Many directory submissions services submit low-quality packages that article directories will reject, providing you with little or nothing for your money. Look for directory submissions companies that guarantee their work and who operate quickly. Then watch your rankings in Google and other vital search engines rise!