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Monthly Archives: December 2016

SEO Basic Keys

1. Keyword Selection

The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Wordtracker”, “Overture Keyword Assistant” and “Keyword Discovery”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“Marketleap link popularity checker” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.

2. Good On-the-Page and Off-the-Page Structure

For on-the-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. For example, if your keyword is “dog supplies”, this sort of writing should be avoided:

“We base our business on dog supplies and have a great range of dog supplies. Check out our latest dog supplies today!”

A visitor will be immediately turned off from this sort of writing and will question the credibility of your site. Keywords should be written around the content, not the other way around.

Off-the-page factors relates to reducing code within your web pages (placing code into external files, such as JavaScript and Style Sheets) and having a website design where search engines can index all your content.

3. Incoming Links

Attaining incoming links to your website has become a more heavily relied upon factor in last couple of years. Each incoming link is seen by search engines as a vouch from another site. The more incoming relevant links you have, the more trusted your website becomes by search engines. This does not mean you can simply acquire a bunch of links from any site. Links need to relevant in the sense that the website linking to you has some sort of affiliation with your theme otherwise the links will not benefit you.

Provided you stick to the three basic key points of search engine optimization, in time you will notice a stronger website presence in the search engines. Whist it can be done on your own if you have the knowledge and time, hiring an SEO agency is one avenue to success if you have the budget. Having said that, time should not be spared in taking advantage of the vast opportunities the internet can bring you and your business.

Easy Tips to Optimize Your Site for SE

1. Name your site appropriately – if your site is about cat food, then include the keywords “cat food” in the title of your site

2. Ensure that your keywords are included in the page title

3. Add a Header tag using H1 tags

4. Use your keyword in the first line and last line of your content

5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keywords

6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.

7. Sprinkle your keyword a couple more times throughout your text and ensure that you have at least 250 words on the page. If you can’t write this much, then write an introduction and then add a free article from one of the Article Directories, such as Ezine Articles.

If you include most of these on each of your pages, you’ll find that you should move up in the search engine rankings over time.

All of these methods are what is called “on page” optimisation.

You can also optimise “off page” by building links to your website, using one of the many link swapping sites available.

You can also create quality links to your site is by leaving comments when you visit other people’s blogs. When leaving a comment, ensure that the “name” you leave includes your keyword, where possible, and a link back to your site. For example, you could leave a comment from “Jo @ Cat foods”, linking back to your website address. If you’re not sure where to find relevant blogs, either type in your keyword and the word “blog” into any of the search engines, or visit Blogger . com and run a search for your keywords.

Another great way of creating links to your site, is by writing and submitting articles to sites such as Ezine Articles.com ensuring that a link to your own site is entered in the Resource Box.

You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.

 

Why Search Engine Optimization is Important?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it?. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.
The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Making Your SEO Work for You

Be Realistic don’t waste your efforts or time on keywords that aren’t specific. Something like Internet Success may sound very flashy, but who will use those words to search for your company. Instead, be precise about the keywords you use to optimize your site. Internet Success SEO Strategy, Internet Success Consultant, are all ways to make that term much more specific to your company.

Think Beyond Today remember that today’s search engines don’t consider a site optimized just because it has keywords in it. It takes a number of different elements, including regularly fresh content and lots of visitors. You will also need to think ahead about your business when you choose your keywords. Sure, Pink Widgets Online may seem like a great keyword today, but will it matter a year down the road? Even if you change your site’s content today, it won’t be indexed for another month or two minimum so you need to think long term when you search engine optimize.

Change Your Text this is important both for optimizing your current content and for creating additional content over time. Every page on your website should be search engine optimized with links and keywords. Sure, you may be very attached to your current content, but if it’s only working for the customers who actually land at your site, and doesn’t work for you to draw new customers through high search engine ranking, it’s not worth the time it took to type it. Instead, if you truly enjoy your current content, use that as the foundation, and build a search engine optimized copy based on what you have. Furthermore, you need to consistently update and add to your site, encouraging search engine spiders to crawl your site frequently so that it achieves the high rankings it deserves.

Refresh Your Strategy as Google finds new ways that webmasters are using to manipulate the search engine ranking process, they continually upgrade the elements measured for ranking, as well as the weight those elements have in determining the actual rank of a site for a given search word. Therefore, it is important that you keep on top of this information instead of sticking to a single strategy that may rapidly be going out of date. This includes any SEO experts you may be hiring. Make sure that they are keeping up with the latest in SEO strategies, and not sticking to the one they like the best even if it is no longer current.

SEO is something that you have to keep up as long as you have your website. This doesn’t mean that you need to spend every waking minute updating your site, but it does mean that you will need to keep up with maintaining the search engine optimization of your website for a few moments every so often. If you cannot do this yourself, then it is worth it to pay a good quality expert to do it for you.

Measure Your Success When you start really applying your different SEO strategies to your website, then you will need some way of measuring your successes and lack thereof. Don’t obsess over the search terms that did or did not land in the top 10. Instead, look at your traffic growth and your conversions over time. This is the true indicator of your efforts.

There is a limit to what is effective, and what is just overdoing it. Inform yourself about how much you should be applying to your own website, and stick to that. Instead of doing large blocks of effort, work a little bit at a time, gradually applying your upgrades, updates, and keywords.