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Monthly Archives: November 2016

The Techniques of SEO

The following are the SEO techniques that have been known to work for marketing strategies used by experienced web designers and webmasters. Keep in mind that SEO is an ever-changing experience, and that while these techniques will work for you today, they may not be the same when tomorrow arrives.

1. Google AdWords – this is an SEO technique specifically offered by Google to make certain that you are indeed getting use out of the keywords you want to use. This technique is considered to be quite cost-effective for achieving good search results for your website. It works by allowing you to state the maximum amount that you are willing to spend on a daily basis on your chosen keywords. This can be changed monthly as you witness the results that the Google AdWords SEO technique brings you.

2. Overture Keywords – similar to Google’s AdWords, you can choose the keywords you want, however, you cannot limit your daily spending, so this may be an issue if you’re on a tight budget. However, it has been found to be quite cost effective when balanced against the number of new visitors and active customers created.

3. Yahoo! Regional Directories – when you have your site indexed by Yahoo! Regional Directories – a place where submission is free – then you will always be in their list. Many new clients are found through this reliable process.

4. Keywords, Site Descriptions, Alt-Tags, Title Tags, and Page Content – these are the main focus of SEO experts and SEO businesses today. These are the five elements that take the most amount of effort when optimizing websites. It all has to do with what is contained within the coding of your website. Unless you are truly confident that you know what you’re doing, it is very beneficial to hire a professional SEO company to ensure that you’re including all of the right elements, and doing it properly. Have this done before you submit your site to the different search engines, or re-submit your site after you’ve done your SEO for your website. SEO is well worth paying for to ensure that it is done properly. Professionals will know which keywords to use, how to use them, and how to make sure that they are properly laid out for search engine spiders to crawl the site. Furthermore “illegal” tactics will never be used, which can result in having your website permanently banned from search engines.

5. Online Directories – by submitting your website to any number of different free online directories, you will have an excellent new path for prospective customers to follow to find you. Many are free, others include a nominal charge. If there is a fee involved, do some investigation into the directory first, to make sure that it is worth the money.

6. The Open Directory Project – this is one of the primary resources utilized by the big search engines such as Google for sending their spiders out to crawl new sites. The directory is entirely maintained by humans – that is, every site submitted is reviewed and indexed by a person, not a spider. This does mean that it takes additional time to have your site indexed, but it is well worth the wait.

7. A Blog – adding a blog to your website is a fantastic method for continuing to attract new and repeat visitors to your website. They are drawn to the fresh new content that is constantly being added.

8. Make It Great – Search Engine Optimizing (SEO) is only as good as the website it supports. If you bring lots of visitors to your website, and it has nothing to offer them, or the content is terrible, all of your efforts will be in vain.

Tips to Make Effective Keyword for Your Site

– Examine your websites’ first page; make sure that it contains a central theme.

– Find the words or phrases that best describe the content on the websites’ first page.

– Make a list of the aforementioned words and/or phrases.

– Do not use highly popular keywords that are being used by a thousand other websites.

– Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.

– You can now narrow your list down to just a few optimal words.

Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords. Remember that when you are determining what keywords will work best for your site, that there are different types of keywords. Knowing about each type will aid in the optimization of your keywords.

When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites’ information has to offer, as well as who your target audience is. Knowing these particulars in advance will help you to choose keywords that will be optimal for your website.

Types of Keywords

Generally, keywords can be grouped into three different categories. These categories are as follows:

– Theme Keywords- these types of keywords are used to target a highly specific audience of people. They are normally used on every single page of the site, and are quite effective at boosting page rank.

– Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience.

– Multiple-word Keywords- these types of keywords, sometimes referred to as “keyword phrases”, are used to target a specific audience, usually in a specific location. These types of keywords are also good at improving page rank.

Tools to Use

There are many tools available that will allow you to examine just which keywords are overused, which ones are not, and which keywords will best benefit you and your website. Since there are so many tools available, you will need to figure out the one that you are more comfortable using. Some keyword tools are free, while for others there is a charge. Some of the tools that can help you find good keywords for your site are:

– Keyword Search Tools

– Keyword Research Tools

– Keyword Lists

– Keyword Software

– Keyword Databases

All of these tools can be located on the World Wide Web, and will help you in researching certain keywords and phrases and that you may wish to use for your website.

Although finding good, effective keywords can prove to be a bit time consuming, it is better to invest a little more time in order to achieve the best results. Rushing through the process of choosing keywords and incorporating them into the content of your site will just be wasted time, as it will not get traffic to your site, nor will it improve your page rankings with the search engines.

With so many tools and processes available for you to use in your quest to find the right keywords, with a bit of time and patience you should be able to get your site optimized with the right keywords that will prove to be highly effective. Remember that good keywords and keyword phrases are vital to the life of your website. Make the task of finding good keywords a top priority when it comes to your website. You may be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the search engines; all because of a few, well-placed keywords!

 

Things to Do and Avoid when Optimizing for Rankings

Before blasting into the subject, we need to define optimization. It simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net – Yahoo, Google and MSN. If you do a search on Google, the optimized listings are found in the large section on the left hand side of the page. These are often referred to as organic rankings since you don’t pay for placement. Of course, you manipulated the page for optimization, but we will stick with organic as a name.

The first optimization tip is the most basic and the one many people screw up. Pick the correct keywords for your site! The correct keywords are not what you personally think based on your knowledge of your service or product. They are not the phrases returned in the Overture inventory tool. The only place you will find the exact keyword phrases you should use are in Wordtracker. The site gives you an analytical tool that provides the exact keyword phrases being used by your prospects, how often they are being used and which are easiest to get high rankings on. It costs a whopping $8 for a single session, but you will want to get a year subscription so you can pick up different cycles of keywords. Your prospects will search for different things in summer compared to winter.

The second thing to consider is the isolation keyword strategy. Many people will try to cram as many keywords into a page as possible. The accepted standard is 10 to 15 words. This is an old approach that works, but it will take much longer to get high rankings. Instead, you should develop a list of as many keyword phrases as possible. A single page should be made for each keyword phrase. You should never have to pick one keyword phrase instead of another for your site. Instead, you should make individual pages for each phrase.

A major third optimization tip is interlinking. The links from one page of your site to another matter a lot. When you create a link, make sure the link is the anchor text for the page the prospect will be going to. Anchor text is simply the keyword phrase on that page.

Turning to things you should avoid in optimization, well, there are a lot. Do not put your site name in your meta title, the search engines will list you high without it. Do not skimp on text, you need at least 250 words per page. Do not put database parameters in your urls because spiders have problems reading them. Stay away from flash as much as possible for the same reason. Stick to a single subject per page, to wit, do not wonder around like a drunken web designer! For the love of God, do not use frames. Finally, keep your html code streamlined so search engines can read it with ease.

The list of things to do and avoid is nearly endless. Follow these simple steps, however, and you will see marked improvement in your rankings.

 

About SEO

SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.

You see, when people use a search engine, they generally don’t look beyond the top 20 or so results. If you want to make any money from your website, you need to get ranked in the top 20 out of potentially hundreds of websites.

How Does SEO Work?

Search engines maintain a huge database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding those results’ rankings.

It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don’t match the ones on your site then you could harm your rankings – be sure to have all the keywords you want to use on the website itself before you submit it.

Most websites don’t focus on their topic well, and so keyword lists containing 50 or more phrases per page are recommended. By focusing some of the pages of your site on keywords, you will score higher with the search engines.

Free Search Engines.

The major search engines on the Internet are still free, and it’s not hard to take advantage of this free advertising – you can do it in as little as an hour.

There are several companies that provide free SEO tools, or you can pay a professional to take care of it for you. Looking around on the web will turn up all sorts of useful resources.
What is Unethical SEO?

Unethical search engine optimization techniques can be unlawful, unscrupulous, or just in bad taste. You’d be surprised how many people use these methods. A lot of what is now called unethical SEO used to be accepted, until people went overboard and it started to have a negative affect on the web as a whole.

Keyword stuffing is when your site consists of long lists of keywords and nothing else. Don’t do it. There are ways to put keywords and phrases on your site without running the risk of getting banned.

You may have seen ‘invisible text’ if you’ve been selecting the text on a page and found words that are the same color as the background. This text is often lists of keywords put there in the hope of fooling search engine spiders while hiding the words from visitors. This is considered unethical, and you shouldn’t do it.

A doorway page is a page that isn’t designed for real people to see – it’s purely for the search engines and spiders, in an attempt to trick them into indexing the website in a higher position. This is a big no-no and should be avoided.

Even though unethical SEO is tempting, and does work, you shouldn’t do it – not only is it annoying to users, but it’s likely to get you banned from the search engines sooner or later. You sites’ search engine rankings just aren’t worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO.

SEO is a set of techniques used in order to attract visitors or prospective customers to your website, and the goal of a search engine is to provide high quality content to the users of the Internet. These two objectives are not in opposition, if you do SEO the way it should be done.