Choose your keywords
You first need to choose the keywords that you want to rank well for. I’d suggest that you start with 3-5 main keywords.
Keep in mind that bigger, more completive keywords are much harder to rank well on. You want to choose keywords that quite a few people search for, but that the competition is low to moderate on. You can check the search volume and competition for a keyword with overture. Use Overture’s keyword suggestion tool to check the monthly search volume, and the bid prices tool to check on the competition. (Generally, the higher the top bids for a keyword are, the more competitive the keyword is.)
Optimize your site
The easiest way to optimize the pages on your site is to use a free tool like WebCEO. This tool will check and analyze your pages according to the search engine algorithms, to ensure that you have the correct keyword density, etc, for your selected keywords. WebCEO comes with plenty of documentation, so I won’t include instructions in this article.
Build links to your site
Building inbound links
Optimizing for the correct keywords – Basically ‘Get real’ about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimized for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.
Code validation – If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.
Frames – Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed
Be Realistic don’t waste your efforts or time on keywords that aren’t specific. Something like Internet Success may sound very flashy, but who will use those words to search for your company. Instead, be precise about the keywords you use to optimize your site. Internet Success SEO Strategy, Internet Success Consultant, are all ways to make that term much more specific to your company.
Think Beyond Today remember that today’s search engines don’t consider a site optimized just because it has keywords in it. It takes a number of different elements, including regularly fresh content and lots of visitors. You will also need to think ahead about your business when you choose your keywords. Sure, Pink Widgets Online may seem like a great keyword today, but will it matter a year down the road? Even if you change your site’s content today, it won’t be indexed for another month or two minimum so you need to think long term when you search engine optimize.
Change Your Text this is important both for optimizing your current content and for creating additional content over time. Every page on your
# You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to.
# Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you
1. Do not put all the information on the home page of your site. It causes confusion in visitor’s mind. Have tips and roots with just enough descriptions, so that visitor finds root of everything they demand.
2. Home page should be looking like the center of the site from where, a visitor can go anywhere in easy steps of clicks.
3. Home page can contain some of the most important products of your business, which are the centralized attraction of you firm or website.
4. Do not overcrowd your homepage with the words; there must be brief content, which is navigating, informative and not too much to read.
5. Few striking lines like- ” most comfortable for beginners” or “Step by step learning guide for novice” are good to put with you products.
1. There should be links on your home page so that every visitor finds it very easy to reach directly any section he wants. Never put other sites link with those otherwise your visitor can be diverted from you site.
2. A proper made and attractive sitemap is very necessary for the website; it gives the facility to novice
Give A Little, Get A Lot
Most people who hear about this for the first time are appalled. Give away articles? They’re hard to write, time-consuming, and besides, you want them for yourself so you can have fresh content on your own site.
But that’s not the point. Fresh content and search-engine-optimized articles are helpful to a degree to be listed well on the search engines, but links back to your site and the amount of traffic you get are becoming increasingly important. Content today is much more important for keeping the customers that the search engines first send to your site.
If you have good content already, you can gain the audience to enjoy it by donating articles. When you’re listed in an article directory, three things happen:
– The search engines pick it up as a quality inbound link; many directories are top-ranked on Google and other search engine sites.
– Your website will be naturally indexed, which is a much better way of getting it into search engines than waiting for them to pick it up.
– You’ll gain traffic from the directory itself.
All that from a
Using your keywords improperly
Search engines are very clever, but they aren’t so smart that they can’t be tricked. Search engines do search sites for content, but they can’t exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like “boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska” come up all the time. Search engines may only be looking for the words “fish” and “fishing” and since those keywords appear within what seems to be content, a false ranking is given. But don’t do this! Customers don’t like this, and in the end “tricking” a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.
Improper use of META tags
META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords
There are almost as many SEO writing techniques out there as there are SEO writers, so it is important that you look into the exact style that will be used. While some writers have a specific keyword pattern that they use, others simply make certain that they sprinkle the keyword throughout the webpage, and yet others include sub-keywords as well.
Everybody has his or her own idea of what works best with the different search engines, and while none of these have necessarily been proven to be the best, you may wish to find out about the results that the SEO writer may have achieved in past projects. Some of the questions that you may wish to ask along those lines are as follows:
– How long has the writer been writing SEO?
– How long has the writer been using the specific SEO style that s/he feels works best?
– Has s/he ever received the highest ranking for a keyword article written?
– Has s/he ever received second to fourth place with keyword articles written?
– Will the writer provide samples of keyword articles written in the past?
– Is the writer able to work
Here are some issues where everyone agrees. Among these, the most prominent are:
– Not having a web page title
– Using too many graphics, images, or flash animation on a given web page
– Having a menu system that is prohibitively complex
It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimized with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows. To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders.
By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and
White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. With this type of SEO, there is no fear of your site being banned by search engines.
Black hat SEO, on the other hand, is the impatient fraternal twin of white hat SEO. It utilizes techniques specifically banned by search engines like hidden text and hidden links. Some call this spam. Others call it business savvy. Whatever you call it, if the search engine gurus figure out your game then the gig is up and you’re blackballed. That means that you could type the name of your company and your name and business address into the search box and your site still won’t come up.
It basically breaks down like this: White hat SEO focuses on marketing and the text on a site, updating with keyword rich, informative articles that benefit their clients and build a solid following over time. Black hat SEO focuses on technology
– Whenever you launch a website, submit it to a search engine, or update a site, a spider from one or all three of the big search engines may crawl your site. However, unless you provide that spider with significant keywords for ranking your site, you’ll never actually achieve rankings that are anywhere near where you want them to be, other than your business name itself. Therefore, make sure that when you are building or adding to your website, it has keywords within its text and in its coding to allow the spiders to index and rank in a way that is favorable to you.
– Use keywords that will ensure better rankings. To best complete your SEO, you need to understand that some keywords will provide you with better results than others. However, if these “best” keywords are already being used by quite a high number of other sites, since the market in your industry is competitive, then it is unlikely that the best keywords will ensure the best ranking. The only time that the ideal keywords will ensure the best results for you is if your service or product is extremely unique or
First of all, you need to understand and fully appreciate which set of keywords or keyword phrases are most applicable to your particular business enterprise. A great deal of traffic ends up at a particular business enterprise as a result of people clicking on a link to that website after undertaking a search through a search engine. As a result, understanding which keywords will be utilized as part of a particular search engine search will be imperative to accelerating the volume of traffic to your Internet website in the long run.
Second, you need to understand how search engines work. In this regard, you might want to draw on the experience and assistance of a SEO professional. These people — if they are well trained an reputable — understand the proverbial tricks of the trade when it comes to keywords, SEO and how search engines work and operate.
By appreciating the value of certain keywords and keyword phrases, together with a basic understanding of the operation of a search engine (or through retaining a professional that can assist you in this regard) you can develop content for your website that will capitalize on important keywords and
The area of SEO is very complex and it’s permanently extending. New companies and consultants seem to appear out of the blue. SEOs use a wide variety of search engine optimizing tactics, with different efficiency levels. Consequently, before hiring an SEO consultant, it is very important to make sure you’ll be getting what you need. Apart from what you’ll be able to find out from the SEO itself, you can also perform a previous research on your own.
Things to find out on your own
– Find out for how long has the company been in business. This should be listed on their website.
– Search their website for previous projects to find out whether they have a marketing related experience.
– A reliable company also has client testimonials and case studies to prove they are able to keep their customers satisfied.
– Be skeptical with companies that email you out of the blue to advertise their SEO services.
– Beware of SEO companies that claim they can provide a #1 ranking guarantee. Ranking is determined by many factors that are beyond the SEO’s control.
– Beware of SEOs that claim
1. Keyword Selection
The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Wordtracker”, “Overture Keyword Assistant” and “Keyword Discovery”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“Marketleap link popularity checker” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.
2. Good On-the-Page and Off-the-Page Structure
For on-the-page factors, making sure that there is a sufficient amount of text based content, title tags
1. Name your site appropriately – if your site is about cat food, then include the keywords “cat food” in the title of your site
2. Ensure that your keywords are included in the page title
3. Add a Header tag using H1 tags
4. Use your keyword in the first line and last line of your content
5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keywords
6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.
7. Sprinkle your keyword a couple more times throughout your text and ensure that you have at least 250 words on the page. If you can’t write this much, then write an introduction and then add a free article from one of the Article Directories, such as Ezine Articles.
If you include most of these on each of your pages, you’ll find that you should move up in the search engine rankings over time.
All of these methods are what is called “on page” optimisation.
When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.
This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.
The mental block – do I need it?
If search engine optimization is important, why is it that many website owners still do not feel any need for it?. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that
The following are the SEO techniques that have been known to work for marketing strategies used by experienced web designers and webmasters. Keep in mind that SEO is an ever-changing experience, and that while these techniques will work for you today, they may not be the same when tomorrow arrives.
1. Google AdWords – this is an SEO technique specifically offered by Google to make certain that you are indeed getting use out of the keywords you want to use. This technique is considered to be quite cost-effective for achieving good search results for your website. It works by allowing you to state the maximum amount that you are willing to spend on a daily basis on your chosen keywords. This can be changed monthly as you witness the results that the Google AdWords SEO technique brings you.
2. Overture Keywords – similar to Google’s AdWords, you can choose the keywords you want, however, you cannot limit your daily spending, so this may be an issue if you’re on a tight budget. However, it has been found to be quite cost effective when balanced against the number of new visitors and active customers created.
– Examine your websites’ first page; make sure that it contains a central theme.
– Find the words or phrases that best describe the content on the websites’ first page.
– Make a list of the aforementioned words and/or phrases.
– Do not use highly popular keywords that are being used by a thousand other websites.
– Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
– You can now narrow your list down to just a few optimal words.
Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords. Remember that when you are determining what keywords will work best for your site, that there are different types of keywords. Knowing about each type will aid in the optimization of your keywords.
When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites’ information has to offer, as well as who your target audience is. Knowing these particulars in
Before blasting into the subject, we need to define optimization. It simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net – Yahoo, Google and MSN. If you do a search on Google, the optimized listings are found in the large section on the left hand side of the page. These are often referred to as organic rankings since you don’t pay for placement. Of course, you manipulated the page for optimization, but we will stick with organic as a name.
The first optimization tip is the most basic and the one many people screw up. Pick the correct keywords for your site! The correct keywords are not what you personally think based on your knowledge of your service or product. They are not the phrases returned in the Overture inventory tool. The only place you will find the exact keyword phrases you should use are in Wordtracker. The site gives you an analytical tool that provides the exact keyword phrases being used by your prospects, how often they are being used and which are easiest to get high rankings on. It
SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.
You see, when people use a search engine, they generally don’t look beyond the top 20 or so results. If you want to make any money from your website, you need to get ranked in the top 20 out of potentially hundreds of websites.
How Does SEO Work?
Search engines maintain a huge database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding those results’ rankings.
It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don’t match the ones on your site then you could harm your rankings – be sure to have all the keywords